14 Reasons Why Customers want to receive your Postcard Advertisement

14 reasons why your restaurant customers would want to receive your postcard advertisement ?

1. Let customers know about a new entre
2. Send a happy birthday wish and give a birthday discount gift
3. Let customers know you just got new menus printed
4. Entice customers to take advantage of a new special
5. Remind customers of the romance of eating out together
6. Give a two for one or 50% off discount for early birds
7. Let customers know about a new desert
8. Save your customers the stress of fixing their own meal
9. Customers should know how you can help with special occassions
10. Show pictures of your food, your ambience, and smiling faces
11. Remind them that your location is easy to find and close by
12. Let them know the care you put into healthy meals
13. Send your customer's a regular discount coupon on your postcards
14. Tell them to come to your web site to see the daily special

I am sure you can list more and different reasons why customers would want to receive your postcard ads.

The idea here, is that for postcard advertising to work you need to be thinking about why your customer benefits from receiving your postcard. If you know what benefits your restaurant business is offering your customers then you have the right mind set focus for your postcard advertisement.

Start brainstorming and do like we have done above. Just start listing benefits your restaurant offers your customers. Then take that list and make it a list of specific benefits you can put on each postcard advertisement. You now have an outline for a effective direct mail postcard marketing campaign.

When your customers receive an easily identifiable benefit from receiving your postcard advertisement, then they will enjoy getting your postcards and returning to your restaurant.

You benefit from increasing and recurring sales.

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Take advantage of the benefits offered in a special postcard advertising campaign special being offered at SedonaDPS. Just follow the previous link to find out more.
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Postcards Can Create Hunger Pangs for Your Restaurant

Here was an interesting story pointing out some key thoughts on effective restaurant marketing. The story goes like this:

A couple took a trip to be at their daughter's softball game for state championship. It was a great game and their daughter played well, but while at the game the couple received bad sunburns. When they checked into their hotel they were in no mood to go out to dinner. So they asked the front desk girls if there was good pizza that could be delivered to the room.

The faces on the front desk girls immediately brightened as they said, "Oh yes, Pizza Schmizza!!! They have GREAT pizza with all kinds of gourmet toppings and great sauces. They even have steak and potato, spicy Tai and alligator sausage!"

So, they asked, "How do you know all this?"

They replied, "Well, the owners bring pizza to us every week for our break."

MARKETING LESSON !!!

Pizza Schmizza had figured out that the hotel's front desk girls were in a great position to recommend a pizza place to weary travelers.

So if they gave samples of their pizza on a repeated basis to people who are most likely to connect with their prospective customers it can be very good advertising! These people become referral evangelists for their pizza! Think about who you might offer repeated samples and develop referral evangelist.

Now broaden this idea to postcard marketing.

You cannot deliver a sample of your product on a postcard, but you can deliver the next best thing and that is a good photo image of your product. A good picture of a delicious pizza or luscious hamburger or etc ... can create the hunger pangs in any prospective customer. And, if you deliver the postcards on a repeated basis you start to create a recognition that the place to take care of those hunger pangs is your restaurant.

At Galleria Ventures they will design your photo postcard for free and they have a complete restaurant postcard marketing campaign service set up which you ought to review.

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Better Targeting for your Business Marketing

As with any advertising, you need to put some targeting intelligence in your advertising methodology to make it more effective.

Here is a comment on how one person does this for his postcard marketing in real estate sales:

"I like to send out just listed post cards when I list a home for sale. Yes I am aware of the fact that it is print media and that print media is a little out of style at the moment, but some times it still works when done correctly. For the listing above I would find communities that are just under the price range of the listed house. Therefore I would find communities in the same area of town as the listed property that are in the $150,000 to $200,000 range as these are the people that are most likely to move up to the $250,000 price range for their next purchase."

This is a good example of how one person improves the his results through better targeting for his ads.

To create an overall better foundation for your business's basic marketing check out this new basic business foundation marketing package.
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Photographer uses multiple photos on postcard

The card front shows a portfolio of photos and the back gives contact information.

Photographers take a lot of pictures. So it can be helpful to give a small portfolio of their photos on their marketing postcard.

Photography is not the only profession where a portfolio of photos might be helpful in showing more about what you do. This might be effective for:

• artist showing different versions of their art ( paintings, jewelry...)
  
• craftsman showing different versions of they make
  
• builder, architect, real estate agent showing their work or what is available...
  

Consider this when thinking about what you want on your postcard design. We are ready to make a design putting your portfolio on your marketing postcard.

Also, consider a small portfolio of your work for your business card too!

Photo postcard for services for horses

Whether you are breeding horses, selling horses, boarding horses, offering stud services, or just about for any type of services needed by horse lovers, a photo postcard can be a good promotion tool.

Horse lovers love to see horses, and you can immediately grab their attention by sending a postcard with a good photo of a horse.

Here is an example:













To find out more about how easy it is to make a custom photo postcard - click here

Color Photos to Boost Recognition and Appearance

I recently received an email ad from a major producer of color printers which made these claims:

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Color Boosts Recognition and Appearance 

To make your first impression a lasting impression, use color in all of your marketing collateral and communications.

Did you know?

• When you add color to a direct mail envelope, it can entice 55% more people to open it.
• You can make an impression 39% more memorable by using color.
• Color increases comprehension by as much as 73%.
• Color can improve brand recognition by up to 80%.
• Information can be located 70% faster if it's in color.

Be sure to keep these statistics in mind when you're developing your next campaign.

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I say, if color does all these things why not maximize the effect by using color photos ?

That is what a direct mail color postcard marketing campaign does.   Plus postcards have many additional advantages over other printed media which we will discuss later.

 

To learn more about how to create a color postcard online...

 

 

Restaurant Promotions with Postcards

Restaurants can take great advantage of using postcards to promote their specials. The postcard will allow them to entice customers with photos and give details about their special promotion. The cost of the postcard is low and the postage cost is lower than standard mail. Since other restaurants will not be receiving the postcard, the advertisement of the special is kept from competitors. Also, by asking the customer to bring the postcard in with them, the restaurant will be able the measure the effectiveness of their special offering.

Here is an example of a special restaurant promotion custom postcard:





To learn more about making a custom photo postcard to promote your business please click here