Marketing with Postcards

3 Reasons you should create save the date postcards for your seminar event.

2010-07-28T17:57:00.000-07:00

Why don't you take a look at how you can take advantage of save the date postcards for your seminar event? Many people have thought of making this type of seminar invitation, and some actually followed through and did it. Most only briefly considered creating save the date postcards for their event, then proceeded to do something else. Some failed to try simply because they didn't understand how to. Others have gotten stalled for lack of information and have not even begun to honestly consider it.

Let's become analytical on how save the date postcards might help make our seminar a success. Check out what save the date postcards have going for them and how we could benefit. Let's proceed to think of advantages and consider them one at a time.

To start with, Save the Date postcards have become quite popular. Wedding events have used this type of postcard extensively. The term "save the date" has a positive response from the start for most readers as it grabs their attention and curiosity for what they should be saving a date for. All right, that is one positive consideration, but why a postcard? Postcards are simple to create. They offer a full photo and graphical signage capability as well as text, yet they are small so they are easy to create a very focused message. Additionally postcards are simple to receive. One of the reason people like to receive postcards is the simplicity of not having to open an envelope to check what it is inside.

A second advantage of a postcard for the save the date receiver is it small and brief. This gives consideration for the receiver's time and the small size makes the postcard easy to handle and carry. Although there is plenty of room to offer the who, what, and when essentials of any event. So by using a postcard you are being considering the time and ease of handling desires of the receiver of your message.

Third, last but not least, you will get the advantage of lower cost postage. Postcards postage is significantly lower than any other direct mailing material. And that's going to mean that you will be able to effectively send your event invitation with a lower cost budget. In addition, you should not need to spend your valuable time creating your save the date postcard. There are design services available that will work to create a professional design around your instructions.

If you glance at these reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for considering how to create save the date postcards for your seminar event.

So now, just think about this for a couple of minutes. A good case has been made in support of doing it. Maybe, just maybe, you actually could advance to the next step and think about what you want on your save the date postcards for your seminar event!

Learn more about Save the Date postcards for your seminar event by visiting our Save the Date for business events web page at www.galleriaventures.com/postcardwebbiz/o/savethedate.htm

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Introduction Postcard for New Doctor

2010-06-29T13:05:00.000-07:00

When a new doctor or lawyer joins a practice it would be nice to offer an introduction postcard to the patients or clients of the practice. This allows those patients and clients to feel closer and more comfortable with the people and services the practice offers.

It also delivers a message that your firm is successfully growing.

Here is an example of an introduction postcard:

card back:

Consider an introduction postcard for new members of your professional team to help keep your patients and clients closer to what is going on in your business.

You can use the form on this link to start a custom postcard design...
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Use Postcards to Promote Your Online Business

2010-06-14T08:57:00.001-07:00

Do you have an online business ?

Do you need more prospective customers to visit it ?

Postcards are a highly effective marketing tool for any business. That includes online businesses. Here are a couple of examples of postcards being used to promote online businesses:

Here is an Online electronics store promotion postcard -

At Galleria Ventures they will design your card from your instructions sent by email, and they do not charge for the design work. Then they have services to print and mail your cards and start bringing your business more customers.

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Open House Invitation Postcards

2010-06-10T11:21:00.000-07:00

An Open House for a new business or for and established business can bring in new potential customers!

A business should probably use several ways to advertise their open house plans, but one of the best ways is to send out open house invitation postcards.

Use a photo of your business on the postcard front with an invitation title.
On the postcard back give information about how to find your business.
An open house is a celebration, so tell what your celebration plans are and why they should want to come: ( refreshments, prizes ...)
Have them bring their in postcards to receive a gift. This lets you measure the effectiveness of the postcard mailing.

Mail out your cards so recipients have time to make their plans to attend.

Here is an example:

card backside:

At Galleria Ventures they have services to design, print, and mail out your custom open house invitation postcards.

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14 Reasons Why Customers want to receive your Postcard Advertisement

2009-04-10T11:52:00.000-07:00

14 reasons why your restaurant customers would want to receive your postcard advertisement ?

Let customers know about a new entre
Send a happy birthday wish and give a birthday discount gift
Let customers know you just got new menus printed
Entice customers to take advantage of a new special
Remind customers of the romance of eating out together
Give a two for one or 50% off discount for early birds
Let customers know about a new desert
Save your customers the stress of fixing their own meal
Customers should know how you can help with special occassions
Show pictures of your food, your ambience, and smiling faces
Remind them that your location is easy to find and close by
Let them know the care you put into healthy meals
Send your customer's a regular discount coupon on your postcards
Tell them to come to your web site to see the daily special

I am sure you can list more and different reasons why customers would want to receive your postcard ads.

The idea here, is that for postcard advertising to work you need to be thinking about why your customer benefits from receiving your postcard. If you know what benefits your restaurant business is offering your customers then you have the right mind set focus for your postcard advertisement.

Start brainstorming and do like we have done above. Just start listing benefits your restaurant offers your customers. Then take that list and make it a list of specific benefits you can put on each postcard advertisement. You now have an outline for a effective direct mail postcard marketing campaign.

When your customers receive an easily identifiable benefit from receiving your postcard advertisement, then they will enjoy getting your postcards and returning to your restaurant.

You benefit from increasing and recurring sales.

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Take advantage of the benefits offered in a special postcard advertising campaign special being offered at SedonaDPS. Just follow the previous link to find out more.
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Postcards Can Create Hunger Pangs for Your Restaurant

2009-03-18T11:35:00.000-07:00

Here was an interesting story pointing out some key thoughts on effective restaurant marketing. The story goes like this:

A couple took a trip to be at their daughter's softball game for state championship. It was a great game and their daughter played well, but while at the game the couple received bad sunburns. When they checked into their hotel they were in no mood to go out to dinner. So they asked the front desk girls if there was good pizza that could be delivered to the room.

The faces on the front desk girls immediately brightened as they said, "Oh yes, Pizza Schmizza!!! They have GREAT pizza with all kinds of gourmet toppings and great sauces. They even have steak and potato, spicy Tai and alligator sausage!"

So, they asked, "How do you know all this?"

They replied, "Well, the owners bring pizza to us every week for our break."

MARKETING LESSON !!!

Pizza Schmizza had figured out that the hotel's front desk girls were in a great position to recommend a pizza place to weary travelers.

So if they gave samples of their pizza on a repeated basis to people who are most likely to connect with their prospective customers it can be very good advertising! These people become referral evangelists for their pizza! Think about who you might offer repeated samples and develop referral evangelist.

Now broaden this idea to postcard marketing.

You cannot deliver a sample of your product on a postcard, but you can deliver the next best thing and that is a good photo image of your product. A good picture of a delicious pizza or luscious hamburger or etc ... can create the hunger pangs in any prospective customer. And, if you deliver the postcards on a repeated basis you start to create a recognition that the place to take care of those hunger pangs is your restaurant.

At Galleria Ventures they will design your photo postcard for free and they have a complete restaurant postcard marketing campaign service set up which you ought to review.

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Better Targeting for your Business Marketing

2009-02-18T14:51:00.000-08:00

As with any advertising, you need to put some targeting intelligence in your advertising methodology to make it more effective.

Here is a comment on how one person does this for his postcard marketing in real estate sales:

"I like to send out just listed post cards when I list a home for sale. Yes I am aware of the fact that it is print media and that print media is a little out of style at the moment, but some times it still works when done correctly. For the listing above I would find communities that are just under the price range of the listed house. Therefore I would find communities in the same area of town as the listed property that are in the $150,000 to $200,000 range as these are the people that are most likely to move up to the $250,000 price range for their next purchase."

This is a good example of how one person improves the his results through better targeting for his ads.

To create an overall better foundation for your business's basic marketing check out this new basic business foundation marketing package.
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Photographer uses multiple photos on postcard

2007-03-22T07:38:00.000-07:00

The card front shows a portfolio of photos and the back gives contact information.

Photographers take a lot of pictures. So it can be helpful to give a small portfolio of their photos on their marketing postcard.

Photography is not the only profession where a portfolio of photos might be helpful in showing more about what you do. This might be effective for:

artist showing different versions of their art ( paintings, jewelry...)
craftsman showing different versions of they make
builder, architect, real estate agent showing their work or what is available...

Consider this when thinking about what you want on your postcard design. We are ready to make a design putting your portfolio on your marketing postcard.

Also, consider a small portfolio of your work for your business card too!

Photo postcard for services for horses

2007-02-17T14:41:00.000-08:00

Whether you are breeding horses, selling horses, boarding horses, offering stud services, or just about for any type of services needed by horse lovers, a photo postcard can be a good promotion tool.

Horse lovers love to see horses, and you can immediately grab their attention by sending a postcard with a good photo of a horse.

Here is an example:

To find out more about how easy it is to make a custom photo postcard - click here

Color Photos to Boost Recognition and Appearance

2007-02-06T08:41:00.000-08:00

I recently received an email ad from a major producer of color printers which made these claims:

------ start of quote --------

Color Boosts Recognition and Appearance

To make your first impression a lasting impression, use color in all of your marketing collateral and communications.

Did you know?

When you add color to a direct mail envelope, it can entice 55% more people to open it.
You can make an impression 39% more memorable by using color.
Color increases comprehension by as much as 73%.
Color can improve brand recognition by up to 80%.
Information can be located 70% faster if it's in color.

Be sure to keep these statistics in mind when you're developing your next campaign.

------ end of quote --------

I say, if color does all these things why not maximize the effect by using color photos ?

That is what a direct mail color postcard marketing campaign does. Plus postcards have many additional advantages over other printed media which we will discuss later.

To learn more about how to create a color postcard online...

Restaurant Promotions with Postcards

2007-02-04T10:36:00.000-08:00

Restaurants can take great advantage of using postcards to promote their specials. The postcard will allow them to entice customers with photos and give details about their special promotion. The cost of the postcard is low and the postage cost is lower than standard mail. Since other restaurants will not be receiving the postcard, the advertisement of the special is kept from competitors. Also, by asking the customer to bring the postcard in with them, the restaurant will be able the measure the effectiveness of their special offering.

Here is an example of a special restaurant promotion custom postcard:

To learn more about making a custom photo postcard to promote your business please click here

Create Postcards for Business Success

2007-01-15T12:41:00.000-08:00

For your business success, make sure you consider photo postcards. Postcards are just a little more expensive than business cards and far less than Yellow Page ads. Postcards can be handed out like business cards, but that is not all.

Postcards can be mailed. So postcards offer you the opportunity to keep in touch with your customers and find new customers by mail. By comparison, sending a business card through the mail really has to be sent in an envelope. Envelopes cost more to mail than postcards. To come close to communicating as much as you can by postcard, you would need to accompany you business card with a letter and include a photo. Not to mention, that the recipient of a postcard is more likely to see what the postcard is about, while many envelopes are tossed unopened.

Since postcards offer the use of photos, selecting the photo you want to use should be one of your first considerations. First think about what you want your postcard to say. For example, are you introducing a new service or product. Then your selected photo should highlight the benefits you
want to communicate about your new service or product. A new pizza parlor might use a photo of a customer enjoying one of their wonderful pizzas. A used car dealer shows a smiling customer driving off in their new car. This way you communicate more than just what words can do alone.

After you have selected the photo that promotes the benefits of your new service or product, you should develop some wording that compels the reader to do what you want them to do. Using the pizza parlor example again, it might be to compel a potential customer to place a pizza order. You might do this by giving a discount coupon on the back of the postcard. Think about what you want your postcard to have the customer do.

Other information to consider in creating your postcard would be the basic business information you want to make sure is on all your marketing materials. Such as: business name, address, phone number, email, web site, and any other pertinent contact information. Make sure your customer is invited to contact you and has easy ways to make contact.

So to summarize, one well designed postcard can communicate the same as mailing a business card, photo, and letter all in an envelope that costs more to mail than a postcard. Photo postcards can be an important and cost effective marketing tool for your business success.

To find out more about creating photo postcards for your business marketing success please visit this link: http://www.galleriaventures.com/postcardwebbiz/

2006-09-25T15:38:00.000-07:00

A dentist makes good use of Christmas greeting postcards to send to his patients. The photo on the front is personal and friendly. He uses a photo showing him and his staff having a fun time. The smiles are contagious, and by including members of his staff he developes a broad feeling of sharing goodwill between his practice and his patients. Consider making a unique photo postcard greeting for your business to increase goodwill and show your customers you appreciate them.