Saturday, February 17, 2007

Photo postcard for services for horses

Whether you are breeding horses, selling horses, boarding horses, offering stud services, or just about for any type of services needed by horse lovers, a photo postcard can be a good promotion tool.

Horse lovers love to see horses, and you can immediately grab their attention by sending a postcard with a good photo of a horse.

Here is an example:













To find out more about how easy it is to make a custom photo postcard - click here




Tuesday, February 06, 2007

Color Photos to Boost Recognition and Appearance

I recently received an email ad from a major producer of color printers which made these claims:

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Color Boosts Recognition and Appearance 

To make your first impression a lasting impression, use color in all of your marketing collateral and communications.

Did you know?

  • When you add color to a direct mail envelope, it can entice 55% more people to open it.
  • You can make an impression 39% more memorable by using color.
  • Color increases comprehension by as much as 73%.
  • Color can improve brand recognition by up to 80%.
  • Information can be located 70% faster if it's in color.

Be sure to keep these statistics in mind when you're developing your next campaign.

------  end of quote --------
 
I say, if color does all these things why not maximize the effect by using color photos ?
That is what a direct mail color postcard marketing campaign does.   Plus postcards have many additional advantages over other printed media which we will discuss later.
 
 
 

Sunday, February 04, 2007

Restaurant Promotions with Postcards

Restaurants can take great advantage of using postcards to promote their specials. The postcard will allow them to entice customers with photos and give details about their special promotion. The cost of the postcard is low and the postage cost is lower than standard mail. Since other restaurants will not be receiving the postcard, the advertisement of the special is kept from competitors. Also, by asking the customer to bring the postcard in with them, the restaurant will be able the measure the effectiveness of their special offering.

Here is an example of a special restaurant promotion custom postcard:





To learn more about making a custom photo postcard to promote your business please click here