Color Photos to Boost Recognition and Appearance

I recently received an email ad from a major producer of color printers which made these claims:

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Color Boosts Recognition and Appearance 

To make your first impression a lasting impression, use color in all of your marketing collateral and communications.

Did you know?

• When you add color to a direct mail envelope, it can entice 55% more people to open it.
• You can make an impression 39% more memorable by using color.
• Color increases comprehension by as much as 73%.
• Color can improve brand recognition by up to 80%.
• Information can be located 70% faster if it's in color.

Be sure to keep these statistics in mind when you're developing your next campaign.

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I say, if color does all these things why not maximize the effect by using color photos ?

That is what a direct mail color postcard marketing campaign does.   Plus postcards have many additional advantages over other printed media which we will discuss later.

 

To learn more about how to create a color postcard online...