Better Targeting for your Business Marketing

As with any advertising, you need to put some targeting intelligence in your advertising methodology to make it more effective.

Here is a comment on how one person does this for his postcard marketing in real estate sales:

"I like to send out just listed post cards when I list a home for sale. Yes I am aware of the fact that it is print media and that print media is a little out of style at the moment, but some times it still works when done correctly. For the listing above I would find communities that are just under the price range of the listed house. Therefore I would find communities in the same area of town as the listed property that are in the $150,000 to $200,000 range as these are the people that are most likely to move up to the $250,000 price range for their next purchase."

This is a good example of how one person improves the his results through better targeting for his ads.

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