Postcards Can Create Hunger Pangs for Your Restaurant

Here was an interesting story pointing out some key thoughts on effective restaurant marketing. The story goes like this:

A couple took a trip to be at their daughter's softball game for state championship. It was a great game and their daughter played well, but while at the game the couple received bad sunburns. When they checked into their hotel they were in no mood to go out to dinner. So they asked the front desk girls if there was good pizza that could be delivered to the room.

The faces on the front desk girls immediately brightened as they said, "Oh yes, Pizza Schmizza!!! They have GREAT pizza with all kinds of gourmet toppings and great sauces. They even have steak and potato, spicy Tai and alligator sausage!"

So, they asked, "How do you know all this?"

They replied, "Well, the owners bring pizza to us every week for our break."

MARKETING LESSON !!!

Pizza Schmizza had figured out that the hotel's front desk girls were in a great position to recommend a pizza place to weary travelers.

So if they gave samples of their pizza on a repeated basis to people who are most likely to connect with their prospective customers it can be very good advertising! These people become referral evangelists for their pizza! Think about who you might offer repeated samples and develop referral evangelist.

Now broaden this idea to postcard marketing.

You cannot deliver a sample of your product on a postcard, but you can deliver the next best thing and that is a good photo image of your product. A good picture of a delicious pizza or luscious hamburger or etc ... can create the hunger pangs in any prospective customer. And, if you deliver the postcards on a repeated basis you start to create a recognition that the place to take care of those hunger pangs is your restaurant.

At Galleria Ventures they will design your photo postcard for free and they have a complete restaurant postcard marketing campaign service set up which you ought to review.

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