Wednesday, July 28, 2010

3 Reasons you should create save the date postcards for your seminar event.

Why don't you take a look at how you can take advantage of save the date postcards for your seminar event? Many people have thought of making this type of seminar invitation, and some actually followed through and did it. Most only briefly considered creating save the date postcards for their event, then proceeded to do something else. Some failed to try simply because they didn't understand how to. Others have gotten stalled for lack of information and have not even begun to honestly consider it.

Let's become analytical on how save the date postcards might help make our seminar a success. Check out what save the date postcards have going for them and how we could benefit. Let's proceed to think of advantages and consider them one at a time.

To start with, Save the Date postcards have become quite popular. Wedding events have used this type of postcard extensively. The term "save the date" has a positive response from the start for most readers as it grabs their attention and curiosity for what they should be saving a date for. All right, that is one positive consideration, but why a postcard? Postcards are simple to create. They offer a full photo and graphical signage capability as well as text, yet they are small so they are easy to create a very focused message. Additionally postcards are simple to receive. One of the reason people like to receive postcards is the simplicity of not having to open an envelope to check what it is inside.

A second advantage of a postcard for the save the date receiver is it small and brief. This gives consideration for the receiver's time and the small size makes the postcard easy to handle and carry. Although there is plenty of room to offer the who, what, and when essentials of any event. So by using a postcard you are being considering the time and ease of handling desires of the receiver of your message.

Third, last but not least, you will get the advantage of lower cost postage. Postcards postage is significantly lower than any other direct mailing material. And that's going to mean that you will be able to effectively send your event invitation with a lower cost budget. In addition, you should not need to spend your valuable time creating your save the date postcard. There are design services available that will work to create a professional design around your instructions.

If you glance at these reasons and evaluate them, I expect that you will have to admit that a compelling case can be made for considering how to create save the date postcards for your seminar event.

So now, just think about this for a couple of minutes. A good case has been made in support of doing it. Maybe, just maybe, you actually could advance to the next step and think about what you want on your save the date postcards for your seminar event!

Learn more about Save the Date postcards for your seminar event by visiting our Save the Date for business events web page at www.galleriaventures.com/postcardwebbiz/o/savethedate.htm

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Tuesday, June 29, 2010

Introduction Postcard for New Doctor

When a new doctor or lawyer joins a practice it would be nice to offer an introduction postcard to the patients or clients of the practice. This allows those patients and clients to feel closer and more comfortable with the people and services the practice offers.

It also delivers a message that your firm is successfully growing.

Here is an example of an introduction postcard:

new doctor introduction postcard front

card back:
new doctor introduction postcard back

Consider an introduction postcard for new members of your professional team to help keep your patients and clients closer to what is going on in your business.

You can use the form on this link to start a custom postcard design...
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Monday, June 14, 2010

Use Postcards to Promote Your Online Business

Do you have an online business ?

Do you need more prospective customers to visit it ?

Postcards are a highly effective marketing tool for any business. That includes online businesses. Here are a couple of examples of postcards being used to promote online businesses:


Here is an Online electronics store promotion postcard -

an online electronics store promotion postcard front

an online electronics store promotion postcard back


At Galleria Ventures they will design your card from your instructions sent by email, and they do not charge for the design work. Then they have services to print and mail your cards and start bringing your business more customers.

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Thursday, June 10, 2010

Open House Invitation Postcards

An Open House for a new business or for and established business can bring in new potential customers!

A business should probably use several ways to advertise their open house plans, but one of the best ways is to send out open house invitation postcards.
  • Use a photo of your business on the postcard front with an invitation title.
  • On the postcard back give information about how to find your business.
  • An open house is a celebration, so tell what your celebration plans are and why they should want to come: ( refreshments, prizes ...)
  • Have them bring their in postcards to receive a gift. This lets you measure the effectiveness of the postcard mailing.
Mail out your cards so recipients have time to make their plans to attend.

Here is an example:

business open house invitation postcard front

card backside:
business open house invitation postcard back



At Galleria Ventures they have services to design, print, and mail out your custom open house invitation postcards.


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Friday, April 10, 2009

14 Reasons Why Customers want to receive your Postcard Advertisement

14 reasons why your restaurant customers would want to receive your postcard advertisement ?

  1. Let customers know about a new entre
  2. Send a happy birthday wish and give a birthday discount gift
  3. Let customers know you just got new menus printed
  4. Entice customers to take advantage of a new special
  5. Remind customers of the romance of eating out together
  6. Give a two for one or 50% off discount for early birds
  7. Let customers know about a new desert
  8. Save your customers the stress of fixing their own meal
  9. Customers should know how you can help with special occassions
  10. Show pictures of your food, your ambience, and smiling faces
  11. Remind them that your location is easy to find and close by
  12. Let them know the care you put into healthy meals
  13. Send your customer's a regular discount coupon on your postcards
  14. Tell them to come to your web site to see the daily special
I am sure you can list more and different reasons why customers would want to receive your postcard ads.

The idea here, is that for postcard advertising to work you need to be thinking about why your customer benefits from receiving your postcard. If you know what benefits your restaurant business is offering your customers then you have the right mind set focus for your postcard advertisement.

Start brainstorming and do like we have done above. Just start listing benefits your restaurant offers your customers. Then take that list and make it a list of specific benefits you can put on each postcard advertisement. You now have an outline for a effective direct mail postcard marketing campaign.

When your customers receive an easily identifiable benefit from receiving your postcard advertisement, then they will enjoy getting your postcards and returning to your restaurant.

You benefit from increasing and recurring sales.

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Take advantage of the benefits offered in a special postcard advertising campaign special being offered at SedonaDPS. Just follow the previous link to find out more.
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Wednesday, March 18, 2009

Postcards Can Create Hunger Pangs for Your Restaurant

Here was an interesting story pointing out some key thoughts on effective restaurant marketing. The story goes like this:

A couple took a trip to be at their daughter's softball game for state championship. It was a great game and their daughter played well, but while at the game the couple received bad sunburns. When they checked into their hotel they were in no mood to go out to dinner. So they asked the front desk girls if there was good pizza that could be delivered to the room.

The faces on the front desk girls immediately brightened as they said, "Oh yes, Pizza Schmizza!!! They have GREAT pizza with all kinds of gourmet toppings and great sauces. They even have steak and potato, spicy Tai and alligator sausage!"

So, they asked, "How do you know all this?"

They replied, "Well, the owners bring pizza to us every week for our break."


MARKETING LESSON !!!

Pizza Schmizza had figured out that the hotel's front desk girls were in a great position to recommend a pizza place to weary travelers.

So if they gave samples of their pizza on a repeated basis to
people who are most likely to connect with their prospective customers it can be very good advertising! These people become referral evangelists for their pizza! Think about who you might offer repeated samples and develop referral evangelist.

Now broaden this idea to postcard marketing.

You cannot deliver a sample of your product on a postcard, but you can deliver the next best thing and that is a good photo image of your product. A good picture of a delicious pizza or luscious hamburger or etc ... can create the hunger pangs in any prospective customer. And, if you deliver the postcards on a repeated basis you start to create a recognition that the place to take care of those hunger pangs is your restaurant.

At Galleria Ventures they will design your photo postcard for free and they have a complete restaurant postcard marketing campaign service set up which you ought to review.

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Wednesday, February 18, 2009

Better Targeting for your Business Marketing

As with any advertising, you need to put some targeting intelligence in your advertising methodology to make it more effective.

Here is a comment on how one person does this for his postcard marketing in real estate sales:

"I like to send out just listed post cards when I list a home for sale. Yes I am aware of the fact that it is print media and that print media is a little out of style at the moment, but some times it still works when done correctly. For the listing above I would find communities that are just under the price range of the listed house. Therefore I would find communities in the same area of town as the listed property that are in the $150,000 to $200,000 range as these are the people that are most likely to move up to the $250,000 price range for their next purchase."

This is a good example of how one person improves the his results through better targeting for his ads.

To create an overall better foundation for your business's basic marketing check out this new basic business foundation marketing package.
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